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Wrestling Observer Newsletter
The Wrestling Observer Newsletter started off as a way to keep fans informed of various wrestling regions that readers may not have been aware of or had no access to. The Observer's earlier years were also marked by revealing insider news and various behind-the-scenes happenings in the industry, a groundbreaking approach in a kayfabe-heavy era.
Since major wrestling promotions would never acknowledge the existence of any dirt sheets, Meltzer had to find other ways to advertise his newsletter. Adverts were often posted in kayfabe and semi-kayfabe publications such as Wrestling Main Event magazine and Wrestling Eye magazine. Meltzer was also able to advertise his publication during various guest appearances on wrestling radio shows and guest editorials in various national newspapers.
With the ubiquitous emergence of the internet and wrestling web sites that are able to provide news in real time, today's Observer differs in the way it covers the wrestling scene in that it provides more of an editorial on the news and what impacts it could have on the business. Wrestlers have noted seeing copies of the Observer on Vince McMahon's office desk and it is believed many, if not most of the biggest stars in WWE and other major promotions are subscribers, although few would admit it publicly. Meltzer's newsletter has led to a loyal fan following, radio shows, and even a brief stint working for the WWF as a researcher in 1987.
In his first autobiography, Mick Foley claimed that even when he was just starting in the business, people as influential as Jim Crockett would sometimes change the booking direction of an entire promotion based on the opinions expressed in the WON.