The series is intended for children and provides superstar profiles, behind-the-scenes footage, 1 or 2 exclusive matches, as well as highlighting WWE's community initiatives such as the "Be A Star" anti-bullying campaign. The series is also set to have a large focus on viewer interaction and social media (such as Tout, which WWE is an investor). The series marks the return of WWE programming on The CW, as the network previously aired SmackDown from 2006-2008 (and from 1999-2006 on UPN, one of two networks which merged to form The CW in 2006). The show is taped on Tuesday evenings, prior to the SmackDown taping.
The show is rated TV-G (one level lower than WWE's usual TV-PG rating), and due to being aimed specifically at children, it does not feature any moves or holds aimed at the head or neck due to what is seen as their violent nature.