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"They" is a word used repetitively to refer to unknown comers in professional wrestling. It has been used recently in TNA as a major plot device.
Prior to the reveal of immortal, people had postulated that "they" could have been EV2.0.
Crimson has alluded to a "they" who will come to destroy immortal. On January 27, it was implied that one of the members was Scott Steiner, whom Kurt Angle phoned for aid. He arrived and saved Angle, Crimson and Matt Morgan from the combined forces of Fourtune and Immortal.