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At first McMahon, was not worried about this incident until he found out a fan had recorded the incident with a camcorder. He had realized that the group of men, later known as, The Kliq, had discriminated WWF management and had ruined the illusion that faces and heels weren't friends in real-life. Vince McMahon could not punish Michaels because he currently held the WWF Championship and was one of the company's biggest draws at the time. Hall and Nash also escaped punishment, as they were heading to WCW. So the punishment was left to Helmsley, who was booked to win the 1996 King of the Ring. McMahon then booked Stone Cold Steve Austin to win. This was actually a benefit for the company as this pushed the WWF's ratings over WCW's. As for Helmsley, he won the next year's King of the Ring tournament which gave him his push and would later go on to win 13 world championship reigns.