Lucha Libre USA (LLUSA) was an American professional wrestling promotion. It was created in 2009 and currently broadcasts on MTV2. The company is active in the integrated-media industry, broadcasting its events on television and the Internet. Lucha Libre USA’s mission is to introduce Americans to the phenomenon that is Mexican wrestling Lucha Libre. In June 2009 a one-hour syndicated series Luchamania was launched on regional Hispanic U.S. broadcasters. Lucha Libre USA regularly produces live events in major US arenas and gains revenue from live events, product licensing, and direct product sales.
Behind the Mask
Behind the Mask was a documentary feature broadcast on MTV2 and the MTV website. The show follows wrestlers originating from Mexico, the United States and other parts of the world, as they perform physical acts and background stories. Images of traditional, non-masked American professional wrestlers, like luchadore técnicos Marco Corleone, are shown entering the lucha libre arenas for staged confrontation. Commentary in the program stated that rudo luchadore RJ Brewer, in his on-screen persona, wishes to "Americanize" the sport by "cleaning up the Mexican elements" of Lucha Libre USA.
Lucha Libre USA: Masked Warriors was the flagship show for Lucha Libre USA. LLUSA began airing Lucha Libre USA: Masked Warriors on July 16, 2010 on MTV2 & MTV Tr3s. Full episodes can be found on the official MTV website .
House Shows & Touring
Apart from their television tapings at the Hard Rock Hotel & Casino in Albuqurque, NM., a venue dubbed "Casa de Lucha", Lucha Libre USA ran house shows in arenas throughout the United States.