World Championship Wrestling
He served as Executive Vice President of World Championship Wrestling (WCW) for a brief period of time in 1992. His significant contribution to the company was the institution of workrate bonuses to whichever wrestler he thought had gone above and beyond the call of duty in the past week instead of simply "phoning in" his performance in the ring. This was in sharp contrast to the more frugal approach of his successor, Bill Watts, who sought to cut back WCW's expenses during his year with the company. Frey was announced as Executive Vice President during the promotion's Clash of the Champions XVIII event. Immediately after being introduced, he made the announcement that Jesse Ventura had joined the company as a commentator.