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The KFC Yum! Center is a multi-purpose sports arena in Downtown Louisville, Kentucky, United States. It is named after the KFC restaurant chain and Yum! Brands, the parent company of KFC. Adjacent to the Ohio River waterfront, it is located on Main Street between 2nd and 3rd Streets and opened on October 10, 2010. The arena is part of a $450 million project that includes a 975-car parking structure and floodwall.