The alliance formed as a result of Emma turning villainous and antagonizing Bayley, and then getting involved in Dana Brooke's match against her in April 2015.
In March, Emma began a storyline with Bayley, where she would criticize Bayley for "being too nice" and stating that it kept her from being elevated. Emma criticized Bayley once again on the March 25 episode of NXT, claiming that Bayley lost to Becky Lynch because she was too nice. After Bayley defended herself against Emma's statements, Emma slapped Bayley in response to cement herself as a villainess. On the April 1 episode of NXT, Emma was defeated by Bayley in singles action. Three weeks later on NXT, Emma caused a distraction that led to Bayley losing to Dana Brooke, officially beginning Emma's alliance with Brooke. Emma and Brooke accepted Bayley and Charlotte's challenge to face them at NXT Takeover: Unstoppable, and at the event on May 20, the duo was defeated by Bayley and Charlotte in tag team action. On the May 27 edition of NXT, the villainous Emma defeated Bayley via submission, and after the match ended, Emma and Brooke attacked Bayley and Charlotte. On the July 8 episode of NXT, Emma and Brooke were defeated by Charlotte and Sasha Banks.
On the September 23 episode of NXT, Brooke and Emma confronted the debuting Asuka during her contract signing with William Regal, making her leave the ring. The confrontation resulted in a match between Brooke and Asuka at NXT Takover: Respect, which Brooke lost.