The WWE Divas Championship was a professional wrestling championship in WWE. The championship was created by WWE in 2008, and was introduced in story-line by then, SmackDown General Manager Vickie Guerrero as an alternative to Raw's Women's Championship. Michelle McCool became the inaugural champion on July 20, 2008, when she defeated Natalya at The Great American Bash. After former Divas Champion Maryse was drafted to Raw as part of the 2009 WWE draft, she took the title with her. McCool won a match against Melina to unify the WWE Divas and Women's titles at the Night of Champions pay-per-view on September 19, 2010, creating the Unified Divas Championship.
With the first WWF Brand Extension, a storyline division in which WWE assigns its employees to a different program, the other being Raw, in 2002, the WWF Women's Championship was to be defended on both brands. At some point that year, however, it became exclusive to the Raw brand. Thereafter, only Divas on the Raw brand were able to compete for the WWF Women's Championship, while the Divas on the WWF SmackDown brand were unable to compete for a women's-exclusive championship. However, on a few occasions the regulation was bypassed with Melina, Ashley, Torrie Wilson and Nidia challenging for the title while on the SmackDown brand but none were successful.
As a result, WWE created the WWE Divas Championship and introduced it in a storyline on the June 6, 2008 episode of Friday Night SmackDown when then SmackDown General Manager Vickie Guerrero announced the creation of the title. The championship belt was officially unveiled on the July 4, 2008 episode of SmackDown. After winning respective matches to earn the opportunity to wrestle for the new championship, Michelle McCool defeated Natalya at The Great American Bash to become the inaugural champion. When Maryse won the title from McCool in December 2008, she dislocated her kneecap at a live event later that month. Similar to how Trish Stratus kept the Women's Championship when she was sidelined with a herniated disc in 2005, Maryse was able to keep the Divas Title upon her return in late January 2009. As part of the 2009 WWE Draft, then-Divas Champion Maryse was one of the people drafted to the Raw brand, in the process making the championship exclusive to Raw.
It was announced on the August 30, 2010 episode of Raw that the Divas Championship would be unified with the Women's Championship at a match at Night of Champions. And with that, the title (known briefly as the WWE Unified Divas Championship) became accessible to both WWE brands and the champion could appear on both shows, a situation made permanent by the ending of the Brand Extension in 2011. AJ Lee was the first diva to defend the championship at WrestleMania. Paige was the last Diva to hold the championship with the scratched logo and the first to hold the new 2014 version. She is also the only diva to hold the Divas Championship and the NXT Women's Championship at the same time.
AJ Lee holds the record for the most reigns in history with 4 while under the WWE banner it's Eve Torres and AJ Lee with 3 each. Nikki Bella's second reign is the longest in the championship's history at 301 days and Jillian is the shortest reigning champion, with her reign lasting 4 minutes and 30 seconds.
2010 WWE Divas title Tournament
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