The Bragging Rights pay-per-view drew approximately less than 200,000 buys, and is up from the 153,000 buys Cyber Sunday 2008 got. A second Bragging Rights event is scheduled to take place on October 24, 2010 at the Target Center in Minneapolis, Minnesota.
Background
The concept of the show featured a 7-on-7 tag team match pitting contingents from Raw and SmackDown against one another. On the October 12 edition of Raw, it was announced one-half of Unified WWE Tag Team ChampionsChris Jericho would act as the co captain of SmackDown's team with Kane as the other co-captain, and Shawn Michaels and Triple H (collectively known as D-Generation X) would act as the co-captains of Raw's team. Later in the program, the other half of the Tag Team Champions The Big Show would qualify for the latter team by defeating Chris Jericho in a match that would qualify him to be on the team. Continuing the trend of qualifying matches on said edition of Raw, Cody Rhodes defeated Ted DiBiase and John Cena in a Triple Threat match, Jack Swagger defeated Montel Vontavious Porter, and Kofi Kingston defeated Evan Bourne. Mark Henry became the final member of Team Raw by defeating Chris Masters on the October 15 episode of WWE Superstars. The following night on SmackDown, Kane revealed that in fact the SmackDown team will be co-captained both by Jericho and himself. Qualifying matches for the SmackDown team commenced on the same night, with Dolph Ziggler defeating Mike Knox and Finlay in a Triple Threat match, Shad Gaspard and JTG (collectively known as Cryme Tyme) defeating David Hart Smith and Tyson Kidd (collectively known as The Hart Dynasty), Eric Escobar defeating Matt Hardy, and Drew McIntyre defeating R-Truth. On the October 23 episode of SmackDown, Jericho and Kane booked a 4-on-5 handicap match pitting Ziggler, JTG, Escobar and McIntyre against Finlay, the Hart Dynasty, Hardy and R-Truth, where the winning team would join the two at Bragging Rights. The latter team won the match, thus replacing the former team, along with Gaspard.
The main rivalry from the Raw brand heading into Bragging Rights was the continuing conflict between Randy Orton and John Cena over the WWE Championship. The two had faced at the three previous pay-per-view events, with Orton retaining the title at SummerSlam, Cena winning the title at Breaking Point in an "I Quit" match, and Orton reclaiming the title at Hell in a Cell in the event's eponymous match. The following night on Raw, Cena challenged Orton to one last rematch for the title, this time a 60-minute Iron Man match where the competitor with the most decisions at the end of that time would be named the victor. In order to accept the challenge, Orton added two more conditions to the match, that Cena would leave the Raw brand if he loses and that the match would be "anything goes".
On the October 12 edition of Raw, the reigning WWE United States Champion, The Miz, announced that he will face the WWE Intercontinental ChampionJohn Morrison at Bragging Rights. In 2007, the two formed a tag team and gained success in the tag team division, winning the WWE Tag Team and World Tag Team Championships as well as the 2008 Slammy Award for Tag Team of the Year. In an untelevised match at WrestleMania XXV, the team lost their unification match against The Colóns (Carlito and Primo) that would form the Unified WWE Tag Team Championship. A week later, The Miz found himself drafted to the Raw brand in the 2009 WWE Draft due to botched interference from Morrison. Miz subsequently attacked Morrison after the match, ending the partnership. Morrison was later himself drafted to the SmackDown brand. Both wrestlers found singles success with Morrison winning his third Intercontinental Championship from Rey Mysterio in September, while The Miz defeated Kofi Kingston to become the new United States Champion on the October 5 edition of Raw.
Reception
The event was generally well received by critics, with positive comments on the opening bout between Morrison and The Miz, and mostly on the Iron Man match main event. The Sun, in a positive review, praised the Iron Man Match and the Fatal 4 Way Match, but criticized the tag team Bragging Rights equalizer as confusing, and causing many of the competitors to become lost in the action. They awarded the event a positive 7 out of 10.
Results
Numbers in parentheses indicate the length of the match.
(c) refers to the champion(s) heading into the match.